Mélissa LeMay
Business Educator & Strategist for Stylists, Salon & Spa Owners
Banner - Website (4).png

.

Welcome to the Beauty Success Blog! Here, you'll find blog posts that will help you grow your Salon or Spa business. From tips to ideas, education and marketing strategies, if you are ready to take actions to grow your biz... you are at the right place!


How unhappy clients can make your business better!

Life is all about perspective. I am a strong beleiver in this!
Of course I prefer positive experiences, but negative ones are the ones that teach me the most. 
Is it just me?

Unhappy clients are often seen as ''bitchy'', ''annoying'', ''hard to satisfy''... But I'd like you to try to rethink those unhappy clients experiences you've had...
➡️ Did they have anything in common?
➡️ Did you learn from this experience?
➡️ Did you change anything in your biz after dealing with a difficult or unhappy client?

Unhappy clients will cross your path. I suggest that you take every single one of them as a learning experience. When you deal with an unhappy client, ask yourself ... What can I learn from this? What needs to change for me to GROW and be BETTER?

Join us in the Beauty Success Community FB group where we share and support each other.

Melissa LeMay
The Little Prince

What a learned from watching "The Little Prince" with my kids

Have you ever noticed how kids' movies take a different meaning when you watch them with ''an adult perspective''?

As I was watching The Little Prince, I felt like the whole story was meant to remind parents/adults of a few basics. And here is what I learned from this movie...

1- LEAVE ROOM FOR THE UNEXPECTED
➡️ Life is full of those ''unexpected moments''. Don't schedule yourself too tight, not leaving room for those unexpected life events. Give yourself some ''free'' room in your schedule, so you don't feel stressed when something unexpected comes up.

whitebluePillowComputer.jpg

2- TAKE TIME TO PLAY
➡️ It's not because we are grown-ups that it means we should spend all of our time working, cleaning, organizing... Take time for yourself. Take time to enjoy what you like. Most of all, take time to play with your kids. They will remember that.

3- DO NOT JUDGE BASED ON APPEARANCES
➡️ What you see, might not be what truly is going on! You might see someone struggling, but in fact, it might be someone's achieving their biggest wins. Life is different for everyone. We all take different roads. We are different and react to life differently. Instead of judging, take the time to know the person... you might be surprised!

4- BE KIND AND LOVING
➡️ You never know what someone might be going through. The person you judge might be battling something. Be that person who listens, cares and who is kind. We need more ppl like that in this world!

5- FOLLOW YOUR GUT + DREAMS
➡️ It's just as simple as that! Follow your instincts. Go after your dreams! Scared? Uh, yea! New and unknown is scary. But you know what is worse? ... Waking up one day with regret! There are no negative experiences... only life lessons!

6- IT'S OK NOT TO ALWAYS UNDERSTAND
➡️ Things might happen in your life. You might be wondering why and just not get it, but that's ok! We can't understand everything. You have to trust the process.

7- IT'S OK TO BE SCARED
➡️ Life is scary. New dreams are scary. New ventures are scary. The unknown is scary. We are all scared at some point and it's ok. Do you know why? Being scared means that you are being challenged. It means you are stepping out of your comfort zone and that... THAT'S GOOD!
Surround yourself with ppl who love and believe in you... I promise you that those scary moments will be less scary.

Melissa LeMay
Review Performances!

I'm curious to know... When is the last time you reviewed the performance of your team?

If the answer is a month ago (or even longer than that), please keep reading... I'll tell you why you should review performances every week and how to do it! HA! 

The importance of reviewing your numbers weekly: 

salon_performance.jpg
  1. To know where your business stands! 
    It doesn't matter if you are a solopreneur (nail tech, hairstylist, esthetician working in a salon or for yourself only) or if you are a salon or spa owner! In order to know if your business is thriving, you need to be aware of your numbers!
  2. To help you motivate yourself or your team members!
    By knowing your numbers, it will be easier to set new goals for yourself or your team. The numbers truly show you your performance.
  3. To know where your struggles are!
    Number don't lie! Once you know them, you will see exactly where your biz is struggling. If you retail or service sales numbers are low, you will know what to adjust and what needs to be worked on. 
  4. To know when your team members deserve a raise
    This one is super common! Salon and Spa owners often reach out to me, because they want to know what the ''standards'' are in the industry when it comes to raises. Well... Yes, I could make something up and we could base raises based on seniority. But this wouldn't really make sense! You want to reward the team members who are hard working and keeping their guests in your salon. You want team members who are productive and are willing to do what it takes to make more money! And only numbers can show you (and them!) the quality of their work. 
calculate_numbers

You will find below the simple calculations every beauty service providers should do, weekly! YES - EVERY WEEK!!!

How to calculate your average service sales:
#1 Find out how much $ service you did in a week.
#2 Find out how many guests came in that week.
#1 ➗ #2 = average service sales.

How to calculate your average retail sales:
#1 Find out how much you sold in products for one week.
#2 Find out how many guests came in the same week.
#1 ➗ #2 = average retail sales.

Have questions regarding this subject? Email me! Or find me on Instagram @melissalemay.saloneducation

Melissa LeMay
Retain your Clients

It has been proven that it is 6 time cheaper (and easier) to keep your clients than starting with brand new clients. Put some thoughts into it: If you can keep all your clients... your schedule will eventually become fully booked... but if for each new client, you lose a current client... you'll never be fully booked.⠀

They are some calculations you can make to find out how many clients you are retaining. I like to share those calculations with my clients, because more often than you would think, most beauty providers have no idea what their retaining numbers are. 

You will soon be able to download my FREE guide, to help you find out if you are retaining enough clients in your business. Stay tuned!!!

Retain_clients
Melissa LeMay
Inspect what you Expect
Team_management

When I heard this phrase, ''Inspect what you expect'' in one of the business class I attended a few years ago, it really stuck with me!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🎧 I am currently listening to the Emyth audiobook and he talks to us about expectations and employees. And I remembered that phrase: ''Inspect what you expect''. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you really think about it, it makes total sense! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅We often delegate, thinking that our instructions were clear... only to be disappointed in some of the results. We get frustrated and we prefer to do the task ourselves
➡️ Back to square one!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀
❗️Inspect what to expect! If you delegate a task, follow up. It's as simple as that. Take a peak mid-task or mid-project. Or show your team member a few examples.⠀⠀⠀⠀⠀⠀⠀⠀⠀